For KISS fans, the design is a treasure trove discovery of hidden references to the iconic band’s history. The concept is built upon ‘Creatures of the Night’, the band’s revered 10th studio album. The name ‘Monstrum’ within the product title has dual meaning – the latin translation for ‘monster’ (a creature of the night) and wordplay combining ‘rum’.

The vibrant gold flames represent the makeup and eyes of The Demon. Incorporated within the intricate blue pattern one can find the mask of The Fox’s makeup, taken from the same era of KISStory. Surrounding the KISS logo and title is a recreation of the stage scenery from the Creatures of The Night tour, including the particularly memorable tank used as a drum riser. For added effect, the tank is also referenced by the geometric shape surrounding the ‘Aged 14 years’ statement in parallel to The Spaceman’s costume. Rising high above the design is the shining star, a symbol of The Starchild and a closing reference to the night sky.

As the crown jewel of the KISS Rum Collection and a larger-than-life representation of Creatures of the Night album, both the bottle label and box design have a special glow-in-the-dark coating which creates a living memory of a product which will always shine bright, even in the night.